Behind the Brand | Kova Jewels

We spoke to the founder of Kova Jewels, Katie Kova about the inspirations behind her namesake contemporary fine jewellery brand and running a business during a global pandemic. 



Tell us a bit about the initial concept behind the brand.


Guided by the legacies of Russian Suprematism and Constructivism, Kova explores the many geometric forms that surround us, from simple triangles and circles to more complex lines and curves. Using this universal language and keeping our core values in mind, we create effortlessly wearable and covetable pieces. Our aesthetics is clean, compelling and hopefully timeless.


What are the ethos and values of KOVA Jewels?


Since the very beginning, our key goal was to develop a collection of fine jewellery that is elegant yet understated. The lines and shapes that we work with reflect a new generation of gender-neutral jewellery, one with timeless appeal and a clean, compelling aesthetic. 



Your current collection is based on the ‘four elements’ could you tell us more about it?


There is a strong belief that placing crystals on your body helps to promote physical, emotional and spiritual healing. Crystals supposedly do this by positively interacting with your body's energy field or chakra. But I wanted to create something even more personally meaningful, so I came up with the idea of a line that would revolve around the four elements and the people who belong to them. 

In a signature twist, we moved away from the stones typically associated with each particular sign and instead selected gems that correlated with the understanding of each element's core personality in order to identify what is lacking for them to achieve inner balance and harmony.



How does the natural world influence your brand and collections?


With colours, shapes and forms that surround us every day. 



How have you coped with the pandemic? Has it changed the way the brand operates?


The biggest for the business challenge in the pandemic was and still is the logistics, it had slowed things down big time. However, right now I can’t say it was a bad thing. The pandemic has taught me the importance of relevance. I have always tried to create something that would not follow the trend but be a core piece in ones jewellery collection so I will just continue to do so.


How would you describe the KOVA Jewels woman?


Stylish and trend aware, but not dictated by it; Active schedule divided between career, friends, creative outlets and social activities; Forward-thinking, part of the ‘new creative class.'